Don Ressler and his Role in the Development of TechStyle Fashion Group

Don Ressler is a founding partner at Fabletics. He also serves as the co-founder at Intelligent Beauty Inc. Additionally, he worked at Intermix Media where he was responsible for the enhancement of the shareholder value. Ressler gets associated with the skin care brand called Hydroderm. His career began as a consultant. His internet career took a twist to profits by consulting with companies looking to take a share of the ever increasing online space. Since his entry into this business, he has generated over $ 1 billion in sales. Additionally, Ressler has contributed to the generation of over $ 100 million in capital for internet companies.

However much of Don Ressler career has been in the development of the Fabletics brand. JustFab Inc., formerly known as TechStyle Fashion Group is an online fashion retailer platform that deals in the sale of shoes, handbags, jewelry and denim. TechStyle is a parent company to several brands including JustFab, FabKids, Fabletics, and ShoeDazzle.

Read more: Don Ressler, CEO of Fabletics by Kate Hudson- Our Interview

JustFab began in 2010 with Adam Goldenberg and Don Ressler. One year later, the company received funding from Matrix Partners. In 2012, they received an additional $ 76 million from, Intelligent Beauty, Rho Ventures, and Matrix Partners. They used the money to penetrate new markets in Canada, Germany, and the UK.

During that time, the company under the management of Don Ressler landed major contracts. Avril Lavigne, Elle and Blair Fowler of YouTube, launched their collections through TechStyle brand JustFab. In 2013, JustFab premiered on the Style Network creating a demand for their products on apparelnews.net. Consequently, the company expanded its reach to markets in Spain and France. In 2014, existing investors funded the company with an extra $ 85 million. The funding brought the total business capitalization to $ 250 million. Fabletics brand began in 2013. The TechStyle brand specializes in the sale of athletic wears.

Despite the contribution of other key players in the company,
Don Ressler was the mastermind behind it expansion and success. Today the institution has its headquarters at El Segundo. Setting up its base at El Segundo might have been an accident, but today, it remains there as it borders an international airport, has easy access to the beach, and has space for expansion.

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