There are new brands being started on a daily basis. However, they grow at variable rates. Some of these businesses will grow at slow rates. Other businesses will grow at a rate that is mind-blowing. Whitney Wolfe has started one of those fast growing brands. This begs the question as to what the factors are to a brand that is fast growing. While it is not that predictable as to what brands are going to grow fast and what are going to be slow, there are certain commonalities among brands that are fast growing. It is worth exploring each of these brands in order to see what they have in common.
One thing that Whitney Wolfe does with her brand is look at a deep othat grows quickly. In Whitney’s case, she has looked at the rules that have kept women down for a long time. Women have been treated unfairly and told to not assert themselves. Whitney Wolfe wanted to empower women to be assertive and take initiative with their lives. This has been the whole point of Bumble. With this app, she has started with dating and relationships.
One of the larger factors behind the growth of Whitney’s company is the story behind it. Like so many women, Whitney Wolfe has dealt with her share of unfair treatment and other forms of injustice that has left her in a lot of pain. Instead of lying down and being silent, she has decided to take an opportunity to use her pain to move forward and reach out to others who have gone through similar experiences. She has also wanted to prepare other women for the possibility of dealing with such traumas by giving them platforms they can use for support.
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