Patch published the article “Buzzing with Feminism: Whitney Wolfe Herd’s Journey to Queen Bee”, written by Amanda Moore. The article discusses Whitney Wolfe’s journey from her early entrepreneurial ventures in college to her recent successes with the dating app Bumble.
Whitney Wolfe Herd’s entrepreneurial journey started when she was young. She was always driven by a desire to help improve the world for those who live in it. When she studied at Southern Methodist University, where she studied International Studies, she began two non-profits. The first was called the “Help Us Project” which she started with the help of Patrick Aufdenkamp. The non-profit sold tote bags made of bamboo to help marine wildlife and habitat that had sustained damage from the BP oil spill. Funds went directly to the Ocean Futures Society that tried to repair the damage.
Later, she partnered again with the designer Aufdenkamp to help prevent human trafficking. A few months after the launch of the “Help Us Project” she started a clothing line called “Tender Heart”. The collection was designed to help increase awareness of free trade and prevent human trafficking. It was picked up by several retailers in the LA market.
After graduating, Whitney Wolfe joined a dating app with Rad and Chris Gulczynski. The company was named Tinder after Whitney Wolfe Herd sparked flames with tinder at her father’s cabin. She became the VP of Marketing and began the marketing at the in the early days of the app. The dating app quickly rose to one of the leading dating apps in the country. However, Whitney Wolfe Herd decided to part ways with the company after dealing with a sexual harassment lawsuit against the company. Though it was settled out of court, she wanted to find a way to create a platform to help young women. She also wanted to create an environment where women could feel safe and empowered in the dating world.
Then she started Bumble. After an encounter with Andrey Andreev, who founded the popular Badoo, a London-based dating app, she decided to stick to what she knew. She created the app to address some of the equality issues in dating, creating a system where women had more control over the initial communication.
Wolfe Herd was also mentioned in the Fast Company article by Ruth Reader titled “Bumble Staff Faced Threats and Harassment after Gun Picture Ban”. The article discusses Bumble’s decision to ban firearm pictures in profiles. Wolfe and many of her co-workers were faced with threats and lewd photos featuring guns. Wolfe decided to create the ban after realizing that the majority of women that die in domestic abuse with guns.
For details: www.forbes.com/profile/whitney-wolfe/