Lori Senecal was recently profiled in an article detailing her rapid, almost skyrocket, path to her position as the Global CEO at Crispin Porter & Bogusky. While she has done incredible things in her career in the past, and seems to turn every company she touches into gold, her move to Global CEO of such a prestigious company makes her a case to study on the path to incredible success.
Lori Senecal’s Path to Success
Early on after her graduation with a Sales and Marketing degree, Lori Senecal quickly turned into a leader in business development. She is known as someone that can jump into a company and immediately begin leading them to a state of greater success than when she initially joined. She focuses on utilizing positive management principles to help people do their best and for that reason current management sees her as someone they can trust to bring into a company to inspire their current employees, rather than the typical “clean house” attitude many leaders have.
Lori Senecal first gained notoriety after launching TAG Ideation, which was a group of talented marketers comprised solely of young business professionals. Among the brands she has help achieve success include global leaders like Spring, Applebee’s, Nestle and Xbox.
Her elite titles in major corporations marketing departments include leading entire sales and marketing divisions and senior account director. When she began working with McCann World Group she quickly moved from Account Management Director to Executive Vice President, then President, CEO and eventually Global Chief Executive Officer.
According to The Drum, Lori was even named to the incredibly prestigious list of four Agency Executives to watch in 2016 and has been on Adweek’s Power 100 list for two consecutive years. Visit Adweek to know more.
Her leadership style is known as helping companies “level up,” meaning she helps internal staff take their own careers and ambitions to new heights, in turn elevating the success of entire companies. She focuses on overall global growth for the company and success of its employees. She is a highly regarded thought leader and frequently speaks at seminars to elevate companies she does not work directly with.