Lori Senecal was recently profiled in an article detailing her rapid, almost skyrocket, path to her position as the Global CEO at Crispin Porter & Bogusky. While she has done incredible things in her career in the past, and seems to turn every company she touches into gold, her move to Global CEO of such a prestigious company makes her a case to study on the path to incredible success.
Lori Senecal’s Path to Success
Early on after her graduation with a Sales and Marketing degree, Lori Senecal quickly turned into a leader in business development. She is known as someone that can jump into a company and immediately begin leading them to a state of greater success than when she initially joined. She focuses on utilizing positive management principles to help people do their best and for that reason current management sees her as someone they can trust to bring into a company to inspire their current employees, rather than the typical “clean house” attitude many leaders have.
Lori Senecal first gained notoriety after launching TAG Ideation, which was a group of talented marketers comprised solely of young business professionals. Among the brands she has help achieve success include global leaders like Spring, Applebee’s, Nestle and Xbox.
Her elite titles in major corporations marketing departments include leading entire sales and marketing divisions and senior account director. When she began working with McCann World Group she quickly moved from Account Management Director to Executive Vice President, then President, CEO and eventually Global Chief Executive Officer.
According to The Drum, Lori was even named to the incredibly prestigious list of four Agency Executives to watch in 2016 and has been on Adweek’s Power 100 list for two consecutive years. Visit Adweek to know more.
Her leadership style is known as helping companies “level up,” meaning she helps internal staff take their own careers and ambitions to new heights, in turn elevating the success of entire companies. She focuses on overall global growth for the company and success of its employees. She is a highly regarded thought leader and frequently speaks at seminars to elevate companies she does not work directly with.
With the rising supremacy of the internet and streaming services in the background, the majority of the musicians and artists are now gradually shifting from conventional records labels towards online platforms. While this is a new forte for the non-tech-savvy artists, it holds a tremendous potential for bigger audience and popularity on a global scale through an online presence. According to the Hypebot article named Internet Gives Musicians Double Edged Sword, the artists will get double benefits when they concentrate more on the internet and their online reputation management.
The phenomenon of online reputation management has become a very crucial thing for everything including individual and organizations now a day. Through this, we can build a strong online presence for a person or company and shape public perception about them as well. Now that everyone has the internet and a smartphone with them, a strong existence has become compulsory for every individual or business that has to deal with the public. However, online reputation is a tricky thing, and it might go in a negative way if they are not managed properly from the beginning. With the help of online reputation management, a company can be assured that it has the right image among its audience and able to pursue its targets smoothly.
While the majority of businesses and individuals such as public officials and celebrities have been using some professional online reputation management solutions, the musicians and artist weren’t that fast to catch up with this. However, now that some online platforms for musicians and artists such as Spotify, Deezer, and Google Play are getting popular among the people, the artists are also moving ahead to reap its benefits. Now the artists can not only use the internet to reach a bigger audience but also use the internet to create a better and attractive image and fan following for them through online reputation management solutions.
However, the artists have to consider about online reputation management right from the beginning. Since online reputation can drastically change overnight, the artists have to be proactive to avoid an embarrassing situation. Hence, they should regularly monitor their online reputation in social media and search queries as well as opt for innovative solutions such as blogs, press releases, interviews and online PR management.