With the rising supremacy of the internet and streaming services in the background, the majority of the musicians and artists are now gradually shifting from conventional records labels towards online platforms. While this is a new forte for the non-tech-savvy artists, it holds a tremendous potential for bigger audience and popularity on a global scale through an online presence. According to the Hypebot article named Internet Gives Musicians Double Edged Sword, the artists will get double benefits when they concentrate more on the internet and their online reputation management.
The phenomenon of online reputation management has become a very crucial thing for everything including individual and organizations now a day. Through this, we can build a strong online presence for a person or company and shape public perception about them as well. Now that everyone has the internet and a smartphone with them, a strong existence has become compulsory for every individual or business that has to deal with the public. However, online reputation is a tricky thing, and it might go in a negative way if they are not managed properly from the beginning. With the help of online reputation management, a company can be assured that it has the right image among its audience and able to pursue its targets smoothly.
While the majority of businesses and individuals such as public officials and celebrities have been using some professional online reputation management solutions, the musicians and artist weren’t that fast to catch up with this. However, now that some online platforms for musicians and artists such as Spotify, Deezer, and Google Play are getting popular among the people, the artists are also moving ahead to reap its benefits. Now the artists can not only use the internet to reach a bigger audience but also use the internet to create a better and attractive image and fan following for them through online reputation management solutions.
However, the artists have to consider about online reputation management right from the beginning. Since online reputation can drastically change overnight, the artists have to be proactive to avoid an embarrassing situation. Hence, they should regularly monitor their online reputation in social media and search queries as well as opt for innovative solutions such as blogs, press releases, interviews and online PR management.