In the world of Brazilian construction and real estate development, no name stands taller than that of Jose Auriemo Neto. As one of the most prominent real estate developers throughout the country of Brazil, Jose Auriemo Neto and his company, JHSF Participacaoes, have been at the forefront of completing some of the most ambitious and important projects in the country’s history.
Among the vast and economy-boosting projects that his company has undertaken, few have risen to the heights of the Parque Cidade Jardim, a sprawling development located in the heart of Sao Paulo. What makes the story of the development of this great addition to the city so incredible is that few people even dreamed that the redevelopment of the land on which the development currently sits would be possible.
In 2004, Auriemo Neto first caught a glimpse of what would become one of the largest real estate developments in the history of the city of Sao Paulo. The large, abandoned property sat adjacent to one of the most highly trafficked highways in the country. This property, measuring more than 100 acres, was filled with slums and abandoned buildings that dated back to the early 1900s.
But as all great real estate developers know, the three most important considerations when assessing any property are location, location and location. And it so happened that, despite its gross dereliction, just vast property was located in one of the most fortuitous places that existed within the city.
Auriemo Neto bought the property on the cheap, promising to erect one of the most impressive developments that existed to date in the city. Ultimately, he delivered with flying colors. Today, Parque Cidade Jardim has nine residential towers, four office towers and a mall with more than 180 stores. It is one of the hottest addresses in the country of Brazil.