Desiree Perez works for a major record label called Roc Nation. She is the chief operating officer of the company. She has worked in this position since 2009. Roc Nation has a contract with Jay-Z, and Desiree Perez has been associated with Jay-Z for over 20 years.
She has worked with many successful music artists in addition to Jay-Z. For instance, she worked with Rihanna and Beyonce. She is an exceptionally skilled negotiator, but she seeks to keep as much of her life private as possible.
The Hova Circle Of Influence:
Desiree Perez is part of the Hova Circle of Influence. The Hova Circle of Influence plays an important role in the management of Roc Nation, and it’s also involved with the management of the Tidal app. The Tidal app allows people to download music on nearly any device.
Deals That Desiree Perez Helped To Negotiate:
Desiree Perez helped to negotiate a well-known deal with Sprint. The success of this deal has been proven by Sprint’s latest investment of 200 million dollars. Tidal announced this deal in January of 2017.
Jay-Z released an exceptionally popular album shortly after this deal was made. Sprint was offered free music downloads during this period of time. This helped to increase the artist’s popularity. The success of this album earned Jay-Z a platinum plaque. He was able to receive this plaque before the album’s official release.
The Success Of Jay-Z’s Album Later On:
The album that Jay-Z released continues to be extremely profitable. Live Nation recently signed a 200 million dollar deal as a result of the album’s success. In fact, Jay-Z’s 4:44 tour earned 21% more than his Magna Carta tour. The profit from this album has been higher than other albums, and part of the reason for this is the marketing talent of Desiree Perez.