Sports Illustrated CEO Ross Levinsohn is an alumnus of American University, where he graduated with a B.A. in Communications. His background in journalism and experience as a consultant and business executive has helped him forge a career poised to see Sports Illustrated through the digital age. Levinsohn has provided Sports Illustrated with a strong foundation through his strategic and disciplined approach to the business of journalism.
Before joining Sports Illustrated, Levinsohn served as a director on the board of Thryv from 2016-2019. He also held the position of a CEO at Tribune Interactive from 2017-2018 and, prior to that, was a senior advisor at The Boston Consulting Group senior.
How Has Ross Levisohn Improved Sports Illustrated
Since being appointed Sports Illustrated CEO in 2019, Ross Levisohn has transformed the company from a traditional magazine to a digital media organization. He has worked hard to make Sports Illustrated more inviting and engaging while also making it more relevant by reflecting the interests of the millennial demographic.
Under Levinsohn, Sports Illustrated has launched a digital subscription plan and made its website more interactive. He has also helped develop a video section showcasing Sports Illustrated’s quarterly print magazine issues. These updates have made Sports Illustrated a more modern and user-friendly version of the magazine.
Since Ross Levinsohn took the CEO role at Sports Illustrated, he has positioned himself and the company as turning its attention to the digital world. His recent rebranding of the Sports Illustrated website and his plans for further developments are indications that Levinsohn is committed to making Sports Illustrated a success in tomorrow’s media climate.