Social media has transformed from a way of staying in touch with friends to thriving communities. Understanding how to communicate and interact on these social media platforms has become more important than ever. Jason Hope is an expert on next generation technology and has some ideas about leveraging social media to help your business thrive.
Communities Drive Business Growth
The ability to connect with customers via social media is invaluable. People are able to get a sense of a business at a glance by looking at their page. Jason Hope understands that a business’s followers and likes can make an impression on potential customers. Business websites typically only have a few reviews available as a recommendation, whereas social media has the potential to show thousands of endorsements. This feature alone gives social media sites like Facebook and Instagram an edge.
Social Media Keeps Them Entertained
The average person uses social media for at least two hours each day. That’s a lot of viewing time. Social media companies know that they need to continue to work on features to keep people engaged, which can work to your benefit if you’re trying to build your business. Jason Hope believes that you should put your business where people are looking, and that’s social media.
Staying Mobile
Now more than ever, people are using their phones to access social media and the internet. Structuring ads and posts to be appealing on mobile is essential to grabbing users’ attention, Jason Hope assures. Maintaining a robust social media presence means literally being in your customers’ pockets.
Will Facebook Sink or Swim
Facebook is certainly going through some changes as it strives to appeal to both advertisers and younger users. It must also contend with a loss of trust due to data leak issues. However, it is possible to bounce back. Jason Hope suggests keeping an eye on other platforms as well as Facebook to stay current with potential customers. Social Media has changed the way people and businesses use the internet, and it’s certainly here to stay.