Social media has become a dominant force in our lives and continues to transform how we use the internet as business futurist Jason Hope informs. Over recent years, user behavior on popular platforms like Facebook, Instagram and Twitter has changed dramatically – they are now used not just as a means to share updates with friends or get ‘likes’ on posts but also as a source of information, tips sharing and even business growth.
Recent research and studies show that more than 80% of people worldwide have access to the internet – making social networking sites an important part of our lives all around the world. To understand how these sites have evolved, we must look at their prospects for success. Jason Hope is vocal about his predictions for where social networks will be in the coming years. Below are three aspects he sees as vital for the progress and development of these platforms:
1) Social Networks Helping Business Growth 
Companies benefit from social media by using it as a force to drive sales. Customers look to the trustworthiness of a company’s social media accounts more than traditional websites when making purchase decisions. Jason Hope recalls how businesses are actively trying to increase their visibility across social media platforms to gain more followers. This leads to customers purchasing their products through app messages rather than website buys.
2) Enduring Entertainment Value
Social media networks have become a source of entertainment and information, with people spending an average of 2 hours and 45 minutes daily on them. They are also used for the rapid spread of news, which is unlikely to change in the future, according to predictions by Jason Hope.
3) The Implications of Mobile Devices.
Mobile apps are becoming increasingly popular as an advertising tool, and focusing on customer loyalty instead of page visits is becoming the norm, Jason Hope adds. Business plans show that up to 91% of people prefer using smartphones/tablets to access sites, prompting companies to invest in marketing strategies created specifically for mobile devices. These strategies can benefit consumers and businesses by providing discounts and mutual satisfaction.