Social media platforms have become integral parts of our daily lives in different ways. This is quite evident as over 80% of the global population has internet access, as business leader Jason Hope explains. Over the last decade, sites like Instagram and Facebook have evolved due to dynamic user behavior. For instance, a few years ago, individuals were excited to receive comments and likes on their posts but now use these platforms to acquire information, grow their brand, and share tips.
Similarly, celebrated companies across various niches have transitioned from sharing information via websites to social media sites since they’ve got a vast audience. Here, we’ll discuss how Jason Hope thinks about the future of social networking sites.
Social Media Platforms Help Businesses Grow
Jason Hope considers social media platforms more critical than before since they are helping many businesses grow their brand. In the past, no one ever expected that these sites would help companies sell directly to customers. Today, many clients trust social sales and are highly willing to purchase anything through Instagram and WhatsApp. For instance, many Instagram users are attracted to business pages with a high number of followers.
Thus, these platforms end up acquiring more leads compared to business websites, which do not show followers, comments, or likes. Jason Hope believes this is the reason why most businesses have drawn their focus to social presence.
The Benefits of Mobile Devices
According to research, about 91% of social media users access sites via mobile phones, Jason Hope adds. This is of great benefit to marketers as they have mobile-format adverts. Marketers also believe that their profits heavily depend on customer loyalty and have focused on making social networks for loyal clients.
He asserts that a business can grow with a solid social media presence and mobile-target ads, unlike trying to develop their website traffic. Conclusively, Jason Hope believes that social media platforms are communication interfaces and information-sharing sites. Moreover, their future is luminous, and they are offering more benefits than what people expected.