In a recent article on Forbes, Eduardo Sonoda outlined some of the top marketing trends to look out for in 2021. These insights are based on extensive research and should give businesses a good idea of the industry. Edwardo explores the following topics:
– Voice search and artificial intelligence
– Augmented Reality
– The continuing rise of video marketing, as discussed:
Voice Search and Artificial Intelligence
One of the most significant changes that businesses will need to adapt to is the continued growth of voice search. This trend has been on the rise for a few years now, and there’s no sign of it slowing down. With the advent of devices such as Amazon Echo and Google Home, more and more people use voice commands to find information or make purchases. You’ll need to make sure your website and content are optimized for voice search as a business. You may also need to re-evaluate your SEO strategy, as voice search will change how consumers find you online.
Augmented Reality
Another growing trend in marketing is augmented reality (AR). This technology allows businesses and marketers to create more immersive experiences for their customers. It’s been around for a while now, but it will continue to grow in popularity throughout 2021 and beyond. Eduardo Sonoda predicts that we’ll see increased usage of AR in both eCommerce and brick-and-mortar stores alike. For example, many retailers already use AR tools like virtual try-on or product visualization on their websites. In the future, this technology could be integrated into physical stores so shoppers can get an idea of what a product would look like in their homes.
The Continuing Rise of Video Marketing
Finally, video marketing is still on the rise and is predicted to be one of the most important forms of content in 2021. According to Eduardo, businesses need to start thinking about using videos to reach their target audience. This could include creating explainer videos, hosting webinars, or even using live streaming services like Facebook Live or Instagram TV. With so many people watching videos online, it’s a medium that you can’t afford to ignore.
Read More: https://thebossmagazine.com/eduardo-sonoda-explores-12-london-marketing-trends-in-2022/