The economy isn’t at its best right now, and that is affecting the restaurant industry. Zaxby’s is taking a different approach by rewarding customers with a welcome meal consisting of a free Big Zax Snak meal just for downloading and joining its Zax Rewardz program. Instead of having to pay full price, customers are given an incentive to use the Zax Rewards program by earning and redeeming points for free and discounted menu items.
While customers may have to spend a bit more, it will be worth it when they are awarded points that they can redeem on their next visit to any Zaxby’s restaurant. For every $1 spent, a customer earns 10 points which accumulate over time. Customers are rewarded in other ways as well, such as Free Delivery Sundays.
Launched in 2002, the new reward program is recognized as one of the best loyalty programs in the country. While most fast-food restaurants offer similar apps where customers can earn free menu items and discounts, Zaxby’s seems to surpass all the competition, providing customers with the most bang for their buck.
The rewards program is the fastest-growing in the industry and has driven more traffic to the restaurant chain in recent months. Customers are quick to redeem the points that they earn, in turn earning even more which can be redeemed for additional perks and freebies. Zaxby’s owes its recent success to the new rewards program, boasting a growth of 317 percent since last year.
The chain acknowledged that we are currently in a time when many fast-food establishments are lowering their loyalty programs, which customers may not be responding well to at all. Zaxby’s prides itself on doing the exact opposite by doubling down on what they can offer. They are proud of the results and customer feedback which has exceeded all expectations. Follow this page on Instagram, for more information.
More about Zaxby’s on https://www.zaxbysfranchising.com/